about the founder

Meet Kevin,

I have a diverse background, having grown up traversing the country from Coast to Coast and experiencing life in both the largest cities and the smallest towns. Along the way, I've had the privilege of meeting people from all walks of life, each of whom has left an indelible mark on me. What have I gleaned from these experiences? The wisdom that to truly understand and achieve one's aspirations, it is essential to witness the world firsthand.

It has become my unwavering mission to share my profound passion with others, encouraging them to let their innate creativity guide their journey, rather than succumbing to their fears. With a deep-seated love for fine art and a fascination with history, I embarked on a professional path as a Graphic Designer in the realm of commercial design. Selling my artwork at the age of 13 and crafting my first logo while still mastering my craft, I recognized from the outset that entrepreneurial and business acumen were paramount for success.

Over the span of more than a decade, I have honed my skills as a creative problem solver, Graphic Designer, and Front-end Developer. My expertise lies in the transformation of startups from mere concepts into fully-fledged brands, complete with a digital and print presence. Collaborations with Public Relations firms, Ecommerce Agencies, and Marketing Agencies have afforded me the opportunity to deliver enduring value to countless clients.

Employing a hybrid approach, I have the capacity to augment the efforts of both small and large teams, whether for short-term or long-term engagements. My commitment to igniting creativity, leveraging my expertise in graphic design and front-end development, and my dedication to driving business growth are the cornerstones of my professional journey.

Kevin sketching in a notebook
Woman laughing in an office
the why

Problem solving over everything

Design allows us to be creative and express ourselves through a medium that combines several disciplines. We choose the colors, layout, and overall look and feel of your site, and use these elements to communicate your brand and message to your audience. It also often involves solving challenges and coming up with creative solutions.

Whether you are working with a team of designers or collaborating with clients, web design can be a great way to learn from others and build relationships. It is also a constantly evolving field, and there is always something new to learn and explore. Learning new design techniques or exploring new technologies is how we relax after a long day. That's the kind of passion we have for this trade.

Kevin at a table working

Guiding principals:

Be A Nerd

I like to be well versed in whatever I'm working on. From concert posters to steel beam manufacturing guidelines, it's all interesting to me.
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I'll learn about your niche becuase it makes me a better partner
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Rest assured my recommendations are rooted in efficiency

Speak Up

Don't leave things unsaid. Because unsaid is often just another word for misunderstood. We over-communicate so everyone stays on the same page.
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Letting everyone hold the mic
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Honest, open communication
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Even about the hard things

Money talks

We just tell you what it's going to cost without blowing smoke up your ass. We respect your intelligence and don't want to waste our time or yours beating around the bush.
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Flat rates and hourly rates
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Calculator based quotes
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Flexible payment terms

Have Discipline

Having the discipline to consistency work on your craft over time will produce better results than having pure talent and no discipline.
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Shut out distractions
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Turn up the music
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Get started

Let It Go

I want to feel like I have freedom to be as aggressive or relaxed as I choose to be without shame - and that's how I treat my clients.
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Being an active listener
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Constantly learning and optimizing
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Adapting to all social groups and situations

Be Kind

It seems so rare to hear a kind word of thanks, praise, appreciation or encouragement that is not forced or contrived to get you to do something for someone. So with that in mind, let’s figure out how you can be the change you say you want to be in the world.

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Give a heads up
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Don't sugarcoat bad news
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Give credit where credit is due

Just a few of our favorite apps

We're a low-no code agency dedicated to getting the most out of each project with the help of select tools.
10+
Years Experience
200+
Unique Clients
400+
Successful Projects

Frequently asked questions

Are you based in the USA?

Homade is a Chicago Webflow Agency. We contract trusted designers, developers, and writers internationally as needed.

Do you have an unlimited Webflow plan?

We think unlimited design revisions can be a terrible service because they waste a client’s time and money. They can also delay the launch of your project. Instead, we communicate ETA's and limit the number of revisions.

Do I need to sign a contract to get started?

100% of work comes with a contract tailored to your needs. Any pricing or features are negotiable until both parties e-sign the contract.

Is Homade a solopreneur agency?

We contract from our network of skilled graphic designers, developers, copywriters, and illustrators depending on the project scope, budget, and timeline. Otherwise, we're a solopreneur operation run by Kevin Jacobs.

What's your turnaround time?

Turnaround promises times are a trap. Each request gets a realistic "DO" date and Due date so you're always aware of when it's in progress and when we expect it to be complete.

Do you build new websites?

Yes! We build everything from one-pagers to complex sites with hundreds of pages. If you'd like specific examples please send us a message.

How much time are you spending on my project?

If you choose a maintenance plan, those are based on blocks of hours up to 20 hours per week. If you choose Custom, the hours are unlimited.

What is page layout complexity?

Layouts are the foundation of any successful project, requiring a combination of hard work, dexterity, and imagination. It's what makes your projects stand out – not to mention more difficult to estimate! Simple layouts can be constructed relatively quickly; just a few hours per page will do the job. But for complex designs with irregular grids, intricate storytelling, or elaborate one-of-one animations? Those take up to several days to come together perfectly.

What's the difference between a Simple Page layout and a Complex page layout?

Many websites can be created one page at a time. For small and simple websites, that's a great way to keep things simple. However, when you want a dynamic and scalable website, it's time to step up to CMS-driven layouts. We specialize in Webflow which enables us to easily update and manage content across thousands of pages through their powerful CMS. Every element of your design is constructed and kept up-to-date automatically, while still providing you with the flexibility needed for customizing data elements in detail.

What is an interaction?

Webflow interactions are a powerful feature of the Webflow platform that enables website designers to create dynamic and interactive experiences for their users. With Webflow interactions, you can add animation, trigger events, and control the behavior of elements on your website in response to user actions. For instance, you can add a hover effect to an element, change the color of a button when the mouse cursor hovers over it, trigger an animation when a user scrolls to a specific point on the page, or change the appearance or layout of an element when a user clicks on it. The best part is that Webflow interactions can be created easily using a visual interface that allows you to select the elements you want to interact with and specify the behavior you want to trigger. If you're looking for more advanced interactions, you can also use custom code to achieve your desired results.

What is a CMS?

We can use the Webflow CMS (Content Management System) to manage and publish content for our website. It allows us to create, edit, and delete pages, blog posts, and other types of content within a visual interface, without the need to write any code. The Webflow CMS uses a database to store our content, and it provides a variety of tools and features to help us organize and manage our content. For example, we can create collections to store different types of content, such as blog posts or product listings. We can also use tags and categories to organize our content and make it easier to find. In addition to managing content, the Webflow CMS also provides tools for managing our website's design and layout. We can use the Webflow Designer to create custom templates for our content, and we can use the Webflow Interactions feature to create dynamic, interactive experiences for our users. Overall, the Webflow CMS is a powerful tool for creating and managing content-rich websites, and it is particularly well-suited for designers and developers who want to build websites visually, without writing code.

Are you a contractor?

We reach out to specialist when we need a little help getting the job done. Check out open roles below.

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Product reviews
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Tips and Tricks
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