3D Flat

A design style that combines the simplicity of flat design with subtle 3D elements for depth and visual interest.

Design Styles
A/B Testing

A method of comparing two versions of a webpage to determine which performs better.

Web Design
API

Application Programming Interface, a set of definitions and protocols for building and integrating application software.

Web Development
Above the Fold

The portion of a webpage that is visible without scrolling.

Web Design
Accessibe

An AI-powered web accessibility solution that helps websites become compliant with accessibility standards.

Web Development
Accessibility (a11y)

The design of products, devices, services, or environments for people with disabilities.

Web Development
Background Video

A video that plays behind other content elements, often used in hero sections for visual impact.

Technical
Brand Guide

A document that defines a brand's visual identity, including logo usage, color palette, typography, and other design elements.

Graphic Design
Brand Management

The process of maintaining and improving a brand's reputation and visibility through consistent application of brand elements.

Business
CMS (Content Management System)

Webflow's built-in database that allows for the creation and management of dynamic content.

Webflow
CMS Playbook

A guide for clients on how to use and manage their content management system.

Business
CMYK

A color model used in color printing, stands for Cyan, Magenta, Yellow, and Key (black).

Graphic Design
CSS

Cascading Style Sheets, a style sheet language used for describing the presentation of a document written in HTML.

Web Development
CSS Grid

A two-dimensional grid system in CSS that allows for complex layouts to be created with ease.

Web Design
Client-First Framework

A CSS framework and methodology focused on creating scalable, maintainable websites in Webflow.

Webflow
Client-First Philosophy

An approach that prioritizes the client's long-term success over short-term expediency in design and development decisions.

Business
Collections

Database entities in Webflow CMS that store and organize similar content items.

Webflow
Combo Classes

Multiple classes applied to a single element in Webflow, allowing for flexible styling.

Webflow
Container

An element that holds and constrains the width of content within a webpage.

Technical
Custom 404 Page

A specially designed error page that appears when users try to access a non-existent page on a website.

Technical
Custom Code

JavaScript or CSS added to a Webflow site to extend functionality beyond built-in features.

Webflow
Customer Persona

A semi-fictional representation of an ideal customer based on market research and real data about existing customers.

Business
Dynamic Binding

The process of connecting CMS content to elements on a page.

Webflow
Editor Guidelines

Documentation for content editors on how to maintain consistent style and formatting.

Business
Email Validation

A process that verifies if an email address follows the correct format and potentially if it exists.

Technical
Flat Design

A minimalist UI design style characterized by simple, two-dimensional elements and bright colors.

Design Styles
Flexbox

A CSS layout module that allows responsive elements within a container to be automatically arranged depending on viewport size.

Web Design
GSAP

GreenSock Animation Platform, a JavaScript library for creating high-performance animations.

Web Development
Glassmorphism

A design style that mimics the properties of frosted glass, using blur and transparency effects.

Design Styles
Grain Treatment

A texture applied to digital designs to mimic the appearance of film grain, adding depth and tactile quality to images.

Graphic Design
HTML

HyperText Markup Language, the standard markup language for documents designed to be displayed in a web browser.

Web Development
Hero Section

The prominent area at the top of a webpage, typically featuring a large image or video with text overlay.

Web Design
Hierarchy

The organization of elements on a page to show their order of importance and relationship to each other.

Technical
Interactions

Webflow's visual tool for creating animations and transitions without coding.

Webflow
JavaScript

A programming language that enables interactive web pages and is an essential part of web applications.

Web Development
Kerning

The process of adjusting the spacing between characters in a proportional font.

Graphic Design
Key Performance Indicators (KPIs)

Measurable values that demonstrate how effectively a website is achieving key business objectives.

Business
Leading

The vertical spacing between lines of text.

Graphic Design
Live Search

A search feature that displays results in real-time as users type their queries.

Technical
Lottie

A library that renders Adobe After Effects animations in real-time on web and mobile applications.

Web Development
Maintenance Plan

A service agreement for ongoing website updates, security, and performance optimization after launch.

Business
Material Design

A design language developed by Google that uses grid-based layouts, responsive animations, and depth effects.

Design Styles
Maximalism

A design approach that embraces excess, abundance, and bold expression, often with vibrant colors and busy layouts.

Design Styles
Media Lightbox

A popup display for images or videos that overlays the main content when activated.

Technical
Minimalism

A design approach that emphasizes simplicity and the removal of superfluous elements.

Design Styles
Mobile-First

A design approach where websites are designed for mobile devices first, then adapted for larger screens.

Web Design
Neo-Brutalism

A design style characterized by bold colors, thick borders, raw typography, and an intentionally unpolished look.

Design Styles
Neumorphism

A design trend that combines elements of skeuomorphism and flat design, using subtle shadows to create a soft, extruded look.

Design Styles
Playful Design

A design approach that incorporates elements of fun, whimsy, and interactivity to engage users.

Design Styles
RGB

An additive color model used for digital displays, stands for Red, Green, and Blue.

Graphic Design
Raster Graphics

Bitmap images that are composed of a grid of pixels, as opposed to vector graphics.

Graphic Design
Request for Proposal (RFP)

A document that solicits proposals from potential vendors for a specific project or service.

Business
Responsive Design

An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.

Web Design
Responsive Slider

An image or content carousel that adapts to different screen sizes and devices.

Technical
Retina Ready

Graphics optimized for high-resolution displays, ensuring crisp images on devices with high DPI screens.

Technical
Rich Text Element

A Webflow element that allows for formatted text content with HTML support.

Webflow
SEO

Search Engine Optimization, the process of improving a website to increase its visibility in search engines.

Web Development
Scope Adjustment

The process of modifying the agreed-upon project scope, often requiring additional resources or time.

Business
Section

A distinct portion of a webpage that contains related content, often separated visually from other sections.

Technical
Skeuomorphism

A design concept where objects mimic their real-world counterparts in appearance and interaction.

Design Styles
Spline

A 3D design tool that allows for the creation and integration of interactive 3D content on websites.

Web Development
Statement of Work (SOW)

A document that defines the scope, deliverables, timelines, and milestones for a project.

Business
Symbols

Reusable elements in Webflow that can be used across a site, with changes to the symbol reflecting on all instances.

Webflow
Tracking

The uniform adjustment of spacing between characters in a complete block of text.

Graphic Design
Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Graphic Design
UI (User Interface)

The visual elements of a product that users interact with, including buttons, icons, and layouts.

Web Design
UX (User Experience)

The overall experience a user has when interacting with a product, including usability, accessibility, and pleasure.

Web Design
Vector Graphics

Computer graphics images that are defined in terms of points on a Cartesian plane, which are connected by lines and curves to form polygons and other shapes.

Graphic Design
Webflow Ecommerce

Webflow's built-in e-commerce solution for creating online stores.

Webflow
Wireframe

A basic visual guide used to suggest the structure of a website and the relationships between its pages.

Web Design
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