Barchester Bay Group
Barchester Bay Group, founded by Jeremy Krell, aims to bridge the gap between oral and systemic health start-ups and industry-leading brands to foster innovations that improve patient outcomes. The project focused on creating a logo and website that encapsulated the company's mission and highlighted Jeremy's thought leadership and entrepreneurial background.
Our Role
Project Summary
We partnered with Barchester Bay Group, a boutique advisory and investment firm, to establish a professional brand identity and online presence that reflects their credibility and long-term vision. Our work included creating a distinctive logo and providing creative direction for the website, ensuring consistency across brand touchpoints.
Overview
Barchester Bay Group required a refined identity that would resonate with investors, portfolio companies, and partners alike. We designed a modern, minimal logo that communicates stability and sophistication, anchoring the brand in professionalism while remaining approachable.
Our Role
Beyond logo development, we led creative direction for the firm’s website, guiding layout, color palette, and typographic systems to ensure the digital experience matched the firm’s executive-level positioning. The site’s information architecture was designed for clarity—highlighting services, leadership, and expertise without overwhelming users.
Impact
The resulting brand identity and website provide Barchester Bay Group with a polished, trustworthy foundation to grow their presence in the investment landscape. By aligning design with strategic storytelling, the brand now presents itself with authority and confidence across all digital touchpoints.
Related Projects
View projects within the same niches.
