Clay Construction

Design Concept

The logo design concept for Clay Construction centered around creating a geometric composite that visually incorporates elements of drywall and metal tubing to form the letter "C." This approach visually represents the company's name while showcasing the materials and precision involved in their construction work.

Design Process

• Research – We researched the construction industry in Minneapolis, focusing on both residential and commercial segments.  
• Sketching – Multiple sketches explored different ways of integrating drywall and metal tubing into a recognizable "C" form.  
• Digital rendering – The strongest concepts were refined digitally, fine-tuning geometry and proportions.  
• Color selection – A palette was chosen to communicate durability, professionalism, and approachability.  
• Typography – A clean, modern font was selected to complement the geometric symbol.

Final Logo Design

The final logo features a stylized "C" built from intersecting geometric shapes that reference drywall panels and metal tubing. The mark balances abstraction with literal cues from construction materials, creating a memorable and flexible identity.

Brand Identity Extension

Building on the logo, we developed a broader identity system that includes:

• A versatile color palette for print, digital, and environmental use.  
• Typography guidelines for consistent communication.  
• Business card and stationery designs.  
• Vehicle wrap concepts for the company fleet.  
• Website design elements that carry the new visual language online.

Results

Since launching the new brand, Clay Construction has reported:

• Increased brand recognition in the Minneapolis area.  
• Improved client perception of professionalism.  
• A notable increase in inquiries from both residential and commercial clients.  
• Positive internal feedback, with team members feeling a stronger connection to the brand.

Conclusion

The Clay Construction logo and identity successfully merge the company’s core services with a distinctive visual idea. By embedding drywall and metal tubing motifs into a geometric "C," the brand stands out in a crowded market while staying true to the craft and materials of construction.