Dean Commercial

Client Background

Dean Commercial, Inc. (DCI) was founded by Byron and Stephanie Chapman over 25 years ago. Since its inception, the company has grown into a hotel specialist, offering services that include construction management of hotels, hotel renovations and PIPs, and general contracting for new hotels.

Their commitment to quality and client satisfaction has led to long-standing relationships with many hospitality brands.

Design Approach

The website embraces a modern, contemporary look with a minimalist approach. This aesthetic aligns with Dean Commercial’s professional image and their focus on elevating properties to a higher standard.

A clean, uncluttered interface lets their expertise and portfolio stand out, making it easy for potential clients to see the value DCI brings to each project.

Key Features

The site is structured around Dean Commercial’s core services:

• Construction management.  
• New builds and rebranding.  
• Renovations and property improvement plans.

Each area has its own space, so visitors can quickly understand offerings without friction. The minimalist layout keeps attention on projects, capabilities, and outcomes.

Content Strategy

Content focuses on:

• Dean Commercial’s experience and track record.  
• Their commitment to quality and client outcomes.  
• Leadership philosophy and long-term partnerships.

This narrative builds trust with potential clients by pairing service descriptions with context about how DCI works and what makes their approach different.

Responsive Design

The site was built responsively so it works as well on phones and tablets as it does on desktop. That matters for an audience often splitting time between office and job sites.

Navigation, typography, and imagery are all tuned for clarity and speed across devices.

Results and Impact

The new Dean Commercial website positions the firm as a leader in hotel construction management and renovation. Its modern, minimalist visual system reflects a forward-looking mindset, while clear service and company narratives help attract and inform potential clients.

The site now functions as a strong front door for the brand, showcasing expertise and supporting new business conversations in a competitive hospitality construction market.