Guardian Drug Co.

Contracted for: Steel Croissant

Guardian Drug Company is a Costco label that needed a fresh look to appeal to a new audience. They would be striving to compete on Amazon.com and my redesign of a select few of their products helped push them to the top of their category.

Live Project

Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Retail
E-commerce
Amazon

Guardian Drug Company, a Costco label, needed packaging that would compete and win on Amazon.

The redesign focused on:

  • Bolder, more contemporary packaging architecture across key SKUs.  
  • Clear, differentiated color coding and hierarchy for rapid shelf and thumbnail recognition.  
  • Clean, medically credible typography and iconography for trust and ease of scanning.

Select product lines were reworked end‑to‑end, resulting in packaging that not only feels more current but also performs better in crowded digital shelves, helping push Guardian toward the top of its category on Amazon.