Guardian Drug Co.

Guardian Drug Company, a Costco label, underwent a comprehensive packaging redesign aimed at improving its competitiveness on Amazon. The new packaging features contemporary architecture, clear color coding, and credible typography, resulting in enhanced visibility and performance in digital retail environments, helping to elevate Guardian's market position.
Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Retail
E-commerce
Amazon
Guardian Drug Company, a Costco label, needed packaging that would compete and win on Amazon.
The redesign focused on:
- Bolder, more contemporary packaging architecture across key SKUs.
- Clear, differentiated color coding and hierarchy for rapid shelf and thumbnail recognition.
- Clean, medically credible typography and iconography for trust and ease of scanning.
Select product lines were reworked end‑to‑end, resulting in packaging that not only feels more current but also performs better in crowded digital shelves, helping push Guardian toward the top of its category on Amazon.



