Layloe
The Layloe project focused on developing a bold, lifestyle-oriented logo and packaging system for a retail brand. Key outcomes included standout color and packaging concepts, a versatile logo system, and presentation materials that effectively showcased the brand's identity across various products and collections, resulting in a modern and cohesive visual system.
Disciplines
Visual Identity Graphic Design
Packaging Graphic Design
Industry
Retail
Layloe’s logo and packaging work focused on a bold, lifestyle‑forward look for a retail brand.
Key considerations:
- Color and packaging concepts that can stand out on shelf and in photography.
- A logo system that works across multiple colorways and compositions.
- Presentation materials that show how the identity flexes across SKUs and collections.
The result is a packaging and visual system that feels expressive and modern, while staying coherent as the line expands.
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