Layloe
The Layloe project focused on creating a bold, lifestyle-oriented logo and packaging for Steel Croissant, emphasizing standout color and packaging concepts suitable for retail displays. The outcome is a modern and expressive visual system that maintains coherence as the product line expands across various SKUs and collections.
Disciplines
Visual Identity Graphic Design
Packaging Graphic Design
Industry
Retail
Layloe’s logo and packaging work focused on a bold, lifestyle‑forward look for a retail brand.
Key considerations:
- Color and packaging concepts that can stand out on shelf and in photography.
- A logo system that works across multiple colorways and compositions.
- Presentation materials that show how the identity flexes across SKUs and collections.
The result is a packaging and visual system that feels expressive and modern, while staying coherent as the line expands.
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