Layloe

Layloe’s logo and packaging work focused on a bold, lifestyle‑forward look for a retail brand.

Key considerations:

• Color and packaging concepts that can stand out on shelf and in photography.  
• A logo system that works across multiple colorways and compositions.  
• Presentation materials that show how the identity flexes across SKUs and collections.

The result is a packaging and visual system that feels expressive and modern, while staying coherent as the line expands.