Lumen Brands
The Lumen Brands website was designed and developed to build brand value and provide long-term, end-to-end e-commerce solutions. The project aimed to create a visually stunning and user-friendly platform that showcases the company's ability to expand revenue by aligning interests, sharing risk, and targeting mainstream consumers with AI-driven marketing. Lumen Brands focuses on partnering with brands selling grocery and wellness products online, particularly on Amazon.
Lumen Brands
Lumen Brands is an ecommerce‑ and retail‑focused operator that builds and scales product lines across categories.
Project overview
This project outlines brand and web directions for a holding‑company style presence that can:
- Tell a concise story about what Lumen looks for and how it operates.
- Showcase a growing portfolio without overwhelming visitors.
- Support conversations with founders, investors, and partners.
Approach
- Crafted a visual identity that feels modern, calm, and data‑literate rather than loud.
- Designed page structures for thesis, brands, case studies, and team.
- Planned content patterns that can accommodate both consumer‑facing wins and behind‑the‑scenes operational detail.
Outcomes
The resulting system gives Lumen Brands a flexible framework it can grow into as more brands join the portfolio and more stories are ready to share.
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