Naansense

Project Overview

Naansense, a fast‑casual Indian‑inspired restaurant, needed to refresh its brand to reach a broader audience.

The work included:

• Brand repositioning.  
• Graphic design and a new brand kit.  
• Menu boards and printed menus.  
• Signage and packaging.  
• Social media ad templates.

Objectives

• Reposition Naansense as a more approachable, Indian‑inspired eatery.  
• Create a cohesive identity across in‑store and digital touchpoints.  
• Make menus easier to read and faster to scan.  
• Modernize packaging and signage.  
• Provide reusable templates for ongoing promotions.

Process

1. Brand repositioning

We shifted the core story from “transports you to Mumbai” toward “Indian‑inspired eats,” making the brand feel more like an everyday fast‑casual option (similar to concepts like CAVA) while keeping clear ties to Indian flavors.

2. Brand kit

We built a refreshed kit including:

• Updated logo.  
• New color palette.  
• Typography system.  
• Patterns and visual elements inspired by contemporary Indian design.

3. Menus and menu boards

Menu boards and printed menus were redesigned to:

• Feature high‑impact food photography.  
• Use clear hierarchy and readable type.  
• Organize items in a way that feels intuitive at the counter.  
• Carry the updated colors and visual language.

4. Signage and packaging

We extended the identity into:

• Exterior and interior signage with the new logo and palette.  
• To‑go packaging using modern, Indian‑inspired patterns.  
• More sustainable, contemporary packaging choices where possible.

5. Social templates

We created modular social media templates so the Naansense team could:

• Highlight dishes and seasonal specials.  
• Run promotions.  
• Maintain consistent visuals across platforms without designing from scratch each time.

Challenges and Solutions

The main tension was expanding appeal without losing authenticity.

We addressed this by:

• Researching how guests described the food and experience.  
• Collaborating closely with the culinary team on naming and descriptions.  
• Iterating designs with feedback from both regulars and new guests.

Results

The refreshed system helped Naansense:

• Attract more walk‑in traffic.  
• Increase social engagement.  
• Strengthen recognition in a crowded fast‑casual space.

Overall, the work reframed Naansense as an approachable yet distinct Indian‑inspired brand, with visuals that now match the quality of the food and experience.