Ella's Corner

For Ella’s Corner, the design process began with a clear directive from the client to craft a logo that embodies both simplicity and elegance. The inspiration was drawn from a reference provided by the client, which evoked the signature style of Ella Fitzgerald. This was achieved by employing the Sign Painter font for the “Ella” portion of the logo, which adds a personalized touch reminiscent of a handwritten signature. This choice not only honors the musical legacy of Ella Fitzgerald but also establishes a sense of warmth and familiarity.

For the “Corner” part of the logo, a geometric sans serif font was selected to contrast yet complement the cursive “Ella.” This selection was intentional to impart a modern, minimalist aesthetic that resonates with the restaurant's classy yet casual dining experience. The combination of these fonts was meticulously balanced to ensure readability and visual appeal, making the logo both distinctive and versatile.

Ella’s Corner has been a beloved fixture in the West Loop community for over a decade, serving comfort food inspired by the neighborhood's diverse populace. The logo design process was deeply rooted in the restaurant's identity as a gathering place for Chicago Police Academy trainees, local students, and neighborhood patrons. The final logo encapsulates this spirit by merging the artistic flair of a jazz icon with the clean lines of contemporary design, resulting in a brand identity that is both nostalgic and forward-thinking.