The Rabbit Hole

Contracted for: Chrome City Creative

The Rabbit Hole, located in Chicago’s Old Town, underwent a logo refresh in collaboration with Chrome City Creative to align its branding with the restaurant's updated interior and menu while maintaining enough continuity for regular customers. This new logo is designed to be versatile for use across signage, menus, and digital profiles.

Live Project

Client

Chrome City Creative

Disciplines

Visual Identity Graphic Design

Industry

Restaurant

The Rabbit Hole, in Chicago’s Old Town, serves upgraded bar‑food classics, craft beer, and cocktails in a rustic‑chic space.

This logo refresh (in collaboration with Chrome City Creative) focused on:

Updating the mark to better match the current interior and menu.
Keeping enough continuity that regulars still recognize the brand.
Ensuring the logo works across signage, menus, and digital profiles.