The Rabbit Hole
The Rabbit Hole, located in Chicago’s Old Town, underwent a logo refresh in collaboration with Chrome City Creative to better align the branding with its upgraded bar-food classics and rustic-chic interior. The project aimed to maintain brand recognition among regulars while ensuring the logo's versatility across various platforms such as signage and digital profiles.
Disciplines
Visual Identity Graphic Design
Industry
Restaurant
The Rabbit Hole, in Chicago’s Old Town, serves upgraded bar‑food classics, craft beer, and cocktails in a rustic‑chic space.
This logo refresh (in collaboration with Chrome City Creative) focused on:
- Updating the mark to better match the current interior and menu.
- Keeping enough continuity that regulars still recognize the brand.
- Ensuring the logo works across signage, menus, and digital profiles.
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