Siemens

Contracted for: Steel Croissant

While leading a cross-functional team at Steel Croissant, I managed the development of a custom microsite for Siemens, a global leader in industrial automation and digitalization. The project demanded a sleek, user-friendly, and technically precise digital presence that aligned with Siemens' brand identity while effectively communicating complex technical content to their target audience.

Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Technology

Overview

This Siemens microsite project, led while at Steel Croissant, created a focused Webflow experience for a specific industrial and digital offering.

Scope

  • Web design aligned tightly with Siemens’ global brand system.  
  • Webflow development with CMS and interactions.  
  • Technical writing support to simplify complex industrial automation content.

Key points

  • Strict adherence to Siemens typography, color, and layout patterns.  
  • Clear structure and copy so both engineers and decision‑makers can navigate quickly.  
  • Performance and responsiveness tuned so the site feels light despite technical depth.

The end result is a microsite that feels fully “Siemens” while giving this initiative its own clear, usable home.