This Is Matty
"This Is Matty" is an art direction project aimed at establishing a cohesive visual identity for a retail-focused brand. The project successfully created a consistent tone across various media, enhanced product storytelling, and developed repeatable patterns for web and campaign materials.
Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Retail
This Is Matty is an art direction project for a retail‑focused brand.
The work focused on:
- Establishing a consistent visual tone across photography, layout, and type.
- Supporting product storytelling without overpowering it.
- Creating a set of repeatable patterns for use in web, social, and basic campaign materials.
Related Projects
View projects within the same niches.
Guardian Drug Co.
Logo and Packaging
Hitachi Data Factory
Website and Art Direction
Marmon Keystone
Website