This Is Matty
"This Is Matty" is an active art direction project aimed at a retail-focused brand, emphasizing a consistent visual tone across various mediums. The project enhances product storytelling while establishing repeatable patterns for web, social, and campaign materials.
Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Retail
This Is Matty is an art direction project for a retail‑focused brand.
The work focused on:
- Establishing a consistent visual tone across photography, layout, and type.
- Supporting product storytelling without overpowering it.
- Creating a set of repeatable patterns for use in web, social, and basic campaign materials.
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