Tikka Wala
Tikkawala is the brainchild of Sahil Singh and Hiran Patel, Chefs and partners who have been bringing creative Indian and Indian-inspired cuisine to the masses since their grand opening in 2018. My work with them included their logo and brand identity and e-commerce-enabled website.
Tikka Wala is the brainchild of chefs and partners Sahil Singh and Hiran Patel, who set out in 2018 to bring creative Indian and Indian-inspired cuisine to a young, student-heavy audience.
This project spanned logo design, full brand identity, interior styling direction, and a simple but effective website to support launch and online ordering.
Logo and visual identity
- Playful, colorful logo tailored to a student audience
- Textured letterforms that add character and energy
- Vibrant color palette inspired by Indian spices and street food culture
Brand system
- Cohesive color and type system that carries from storefront to menus and digital
- Custom graphic elements and patterns referencing Indian art in a modern way
- Friendly, slightly irreverent brand voice designed to feel approachable and fun
Interior styling
- Color-rich walls and accents drawn from the brand palette
- Modern, casual furniture suited to quick meals and hangouts
- Brand-inspired signage, artwork, and menu displays to carry the identity into the space
Website and launch
- Responsive, brand-consistent site with location, hours, and menu highlights
- Story-driven “about” content introducing the founders and concept
- Social integration and simple ecommerce functionality for online orders
The result was a cohesive, high-energy brand that helped Tikka Wala stand out from day one, giving students and locals a clear sense of what the restaurant was about before they ever took a bite.
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