West Loop Strategy

Objectives

West Loop Strategy is a digital consultancy focused on cloud and AWS work. Their site needed to:

• Clearly showcase AWS and cloud expertise.  
• Make it easy for prospects to understand services and next steps.  
• Perform well and be easy for the team to maintain.

Webflow Design

We used Webflow to create a clean, corporate-leaning site that still has enough personality to feel distinct:

• Dynamic service pages for AWS consulting, migration, and support.  
• Targeted CTAs to drive consultation requests.  
• Iconography and infographics to explain cloud benefits and processes.

Webflow Development

On the build side, we focused on:

• Fully responsive layouts across desktop and mobile.  
• CMS structures for services, blogs, and case studies so the team can update content without code.  
• Performance and SEO tuning for speed and discoverability.

Results

Post‑launch, the site has:

• Increased leads via clearer CTAs and service framing.  
• Strengthened perceived authority through better storytelling and visuals.  
• Made ongoing content updates easier for the internal team.