How to name your logo files


Congratulations, you've completed your design project in Adobe Illustrator, and it's time to export your logo files for your client. However, don't overlook the importance of naming your files effectively. In this article, we'll discuss how to name your logo files for better organization, clarity, and ease of use. Let's dive in.

Why Proper File Naming Matters

Before we get into the specifics of file naming, let's discuss why it's crucial. Named files keep you organized and give important details about the content and purpose of each file. This can save you and your clients a lot of time and frustration down the road.

Hierarchical File Naming

One of the fundamental principles of effective file naming is mirroring your folder structure. By doing so, you create a logical and intuitive system for organizing your logo files. Let's break down the elements of a hierarchical file name.

file naming example

1. Client Name

Start by including the client's name or an easily recognizable shorthand. This helps you identify the project quickly and makes it clear whom the logo belongs to. In our example, we'll use the fictional client "Quality Select" and its abbreviation, "QS."

  • Quality Select (QS)
  • Creative Solutions (CS)
  • Global Enterprises (GE)
  • Innovative Designs (ID)

2. Logo Configuration

Next, specify the logo configuration. Is it a complete logo, a wordmark, an icon, or a combination of these elements? This information clarifies the nature of the file's content.

Different Types of Logos:

1. Wordmark: A wordmark logo is a logo with the company or brand name written in a unique and stylized font. It focuses on typography to create a memorable and recognizable logo.

2. Icon: An icon logo is a logo that uses a simple symbol or graphic to represent a company or brand. It is often used to create a strong visual identity and can be easily recognized even without the company name.

3. Combination Mark: A combination mark logo is a type of logo that combines both text and a symbol or graphic. It allows for flexibility in how the logo is used and provides a visual representation of the brand along with the company name.

4. Emblem: An emblem logo is a type of logo that incorporates the company or brand name within a symbol or graphic. It often has a traditional and classic look and is commonly used by organizations such as schools, government agencies, and sports teams.

5. Lettermark: A lettermark logo is a type of logo that uses the initials or acronym of a company or brand to create a unique and recognizable logo. It is often used when the company name is long or difficult to pronounce.

These are just a few examples of different types of logos. Each type has its own unique characteristics and can be used to create a distinct visual identity for a company or brand.

3. Color Scheme

Indicate the color scheme used in the logo. Whether it's full color, black and white, or transparent, this detail guides users in choosing the right file for their needs.

Common color variations used in a logo include:

1. Full Color: This is the original version of the logo with all its intended colors.

2. Grayscale: This version of the logo uses shades of gray instead of color. It is commonly used for black and white printing or when color is not available.

3. Monochrome: This version of the logo uses a single color, usually black or white, or a specific color from the brand's color palette.

4. Spot Color: This version of the logo uses specific colors from the brand's color palette. It is commonly used for printing purposes, where only a limited number of colors can be used.

5. Reverse: This version of the logo is designed to be used on a dark background. The colors are inverted to ensure visibility and legibility.

6. Transparent: This version of the logo has a transparent background, allowing it to be placed on any color or image without a visible background.

These are just a few examples of common color variations used in logos. The choice of color variations depends on the brand's identity, design requirements, and intended use of the logo.

4. Color Gamut

Mention the color gamut used in the file, whether it's RGB (for digital use) or CMYK (for print). This ensures that users select the correct file for their intended output.

Examples of color gamuts:

  1. Monochromatic Gamut: This gamut consists of various shades and tones of a single color. It often conveys simplicity, elegance, and a clean, modern aesthetic. Examples include logos using various shades of blue or gray.
  2. Complementary Gamut: Complementary colors are opposite each other on the color wheel, such as red and green or blue and orange. Logos using complementary colors can create a sense of balance, contrast, and harmony.
  3. Analogous Gamut: Analogous colors are adjacent to each other on the color wheel, like red, orange, and yellow. Logos using analogous colors can create a feeling of warmth, unity, and a smooth transition between colors.
  4. Triadic Gamut: Triadic colors are evenly spaced around the color wheel, such as red, blue, and yellow. Logos with triadic color schemes are vibrant and can evoke a sense of diversity, energy, and playfulness.
  5. Achromatic Gamut: This gamut uses only black, white, and shades of gray. Achromatic logos often convey simplicity, sophistication, and a timeless quality. They can also be used effectively to emphasize shapes and typography.
  6. Custom Gamut: Some brands create their own unique color gamut by combining specific colors that represent their identity or values. These custom gamuts help brands stand out and convey a distinctive message.
  7. Cultural Gamut: Logos may incorporate colors that have cultural significance. For example, red and gold are often associated with luck and prosperity in Chinese culture, while green is associated with nature and health in many Western cultures.
  8. Seasonal Gamut: Brands may adapt their logo colors according to seasons or holidays. For instance, using pastel colors for spring or red and green for Christmas-themed logos.

Here is an example

Let's apply these principles to an example. Suppose your client, Quality Select (abbreviated as "QS"), requires a large banner with a specific logo configuration:

  • Full logo with both the logo mark and logotype combined.
  • Full color.
  • High-resolution vector format.
  • CMYK for printing.

Here's how the file name for this scenario would look: "QS_FullLogo_FullColor_HighRes_CMYK."

example of a file name

The Benefits of a Logical File Naming Convention

Adopting a clear and consistent file naming convention offers several advantages:

  • Enhanced Organization: A well-structured file naming system helps you keep track of your logo assets effortlessly.
  • Improved Communication: Clients and collaborators can easily grasp the contents and purpose of each file, reducing confusion.
  • Time Efficiency: Searching for the right logo becomes a breeze, saving precious time when you need it most.
  • Future-Proofing: As your projects grow, a standardized naming convention ensures it will scale.

Looking for more ways to customize your file names?

1. Color Variation

After specifying the logo configuration, it's important to include the color variation of the logo. This could be the main color version, a black and white version, or any other relevant color variations for the project. Including this information ensures that you can easily locate the desired logo file based on its color scheme.

2. File Format

Next, include the file format of the logo. This could be AI (Adobe Illustrator), EPS (Encapsulated PostScript), PNG (Portable Network Graphics), or any other commonly used file format. Including the file format helps you find the right file and make sure it works with different design software.

3. Version Number

Including a version number in the file name helps to keep track of logo iterations and revisions. This helps you tell apart versions and guarantees you're always using the latest file. You can use a basic numbering system like v1, v2, v3, or a more detailed one with dates or specific changes.

4. Date

Including the date in the file name is another useful element for organizing your logo files. This feature helps you keep track of logo creation or changes, making it easier to find specific versions. You can use a consistent date format, such as YYYY-MM-DD, to ensure consistency and avoid confusion.


In short, naming logo files is important for staying organized and communicating well with clients and team members during design work. By following a hierarchical naming convention, you empower everyone involved to access the right files quickly and effortlessly. Remember, clarity and organization are key to a successful design process.

Icon - Elements Webflow Library - BRIX Templates
Icon - Elements Webflow Library - BRIX Templates