Webflow Conf 2025: Day 1 Recap
It was a big day of product announcements, vision, and practical upgrades that push Webflow deeper into enterprise, code, and AI — while making everyday building faster.
Day 1 at a glance
- Real‑time co‑editing slated for later this year
- Cloudflare partnership broadens performance and security by default
- Next‑gen CMS and API signal more headroom for complex content models
- Analyze grows from reporting to recommendations with AI
- Dev‑Link and code components bring React closer to the Designer
Let's get into it!
Webflow AI Assistant
Webflow's new built-in assistant seamlessly integrates into both the Designer and Editor, helping teams generate content, configure settings, and execute common actions with minimal friction. The assistant has been reimagined as a conversational partner that understands your site structure, styles, and CMS, proposes changes, and applies only what you approve.
By reducing repetitive setup tasks and streamlining copy tweaks, the assistant keeps designers and builders in their creative flow, accelerating project timelines and minimizing unnecessary handoffs.
Availability: rolling out later this year [1]
How Homade will use it: We’ll standardize prompts for component copy, alt text, and basic schema to accelerate first drafts, then layer our brand voice and SEO polish before handoff.
Real‑time Collaboration
The introduction of multi-cursor co-editing transforms how teams work together, enabling multiple collaborators to simultaneously contribute to the same project while benefiting from enhanced commenting and refined review roles. Webflow is also adding comment‑only links so stakeholders can review and leave feedback without a Webflow account.
This parallel workflow significantly reduces idle time during reviews and minimizes the risk of version inconsistencies—an essential improvement for projects with tight deadlines.
Availability: Private beta now. GA later this year. Comment‑only links later this year [1]
How Homade will use it: Designers and content editors will co‑edit pages while a PM resolves comments live. We’ll share comment‑only links with approvers to keep feedback moving. Our review checklist maps to the new permissions to shorten approval cycles.
Component Canvas for Design Systems
Webflow has introduced a dedicated environment for building, documenting, and governing components, patterns, and usage guidelines—all within the platform itself. You can create and edit components off‑page and see cascading style impacts before shipping.
Why it matters: Clear governance reduces regressions and inconsistencies, especially across multi‑site ecosystems.
Availability: Later this year [source]
How Homade will use it: We’ll codify tokens, states, and accessibility notes in the Canvas and tie it to our project kickoff. New contractors get a single source of truth on day one.
Code Components via Dev‑Link
Dev‑Link creates a streamlined pathway for integrating custom React components into Webflow projects, substantially narrowing the gap between design and engineering workflows. As of today, you can import React components from an external codebase and use them directly on the canvas with the power to edit, localize, and optimize like any native element.
Why it matters: Teams can incorporate product‑grade UI without hacks, keeping Webflow speed while meeting app‑level standards.
Availability: Rolling out starting today to CMS and Business Site plans, and all paid Workspace plans [source]
How Homade will use it: For data‑heavy or interactive modules, we’ll build React once, surface it as a Code Component, and let marketing own layout and content in Webflow.
Hosting infrastructure upgrade with Cloudflare
This platform-level partnership elevates Webflow sites with enterprise-grade security, performance, and reliability features enabled by default through Cloudflare's robust infrastructure.
The improvements deliver faster Time To First Byte, enhanced global resilience, and modernized security baselines—all contributing to better Core Web Vitals scores and increased user trust, which directly impact SEO rankings and conversion rates.
In response, Homade is updating our launch checklist to account for these new defaults, shifting our audit focus toward optimizing image assets, font delivery, and script performance rather than edge configuration details.
Next‑gen CMS and API
Webflow's CMS overhaul introduces higher operational limits, a completely refreshed API, and deeper integration with Webflow AI for more efficient modeling, content creation, and large-scale content management. Webflow is also expanding availability of its Content Delivery APIs to all customers to support omnichannel and headless use cases.
Why it matters: More flexibility for complex schemas and faster automation unlocks multi‑brand content operations without custom infrastructure.
Availability: Rolling out later this year, including expanded Content Delivery APIs [source]
How Homade will use it: We’ll ship “enterprise CMS” blueprints with localization and roles pre‑wired, and use the API to sync product and press data from client backends.
AI‑powered SEO
Webflow now offers intelligent generation of essential metadata elements including titles, descriptions, schema markup, and alt text — all with built‑in human review and new AI suggestions in the Audit panel.
By maintaining consistency across large‑scale projects, this feature significantly improves site crawlability while freeing valuable time that can be redirected toward strategic content initiatives.
Availability: rolling out next month [source]
How Homade will use it: We’ll generate drafts in bulk, apply our editorial guardrails, validate against our audit checklist, and use Audit panel suggestions to prioritize quick fixes before publishing.
Webflow Analyze upgrades
The enhanced analytics suite features improved clickmaps, AI-powered traffic attribution, comprehensive goal reporting, and algorithmically generated optimization recommendations.
By integrating the entire cycle from building to insights within a single platform, teams can dramatically accelerate their iteration processes and respond more quickly to performance data.
Homade will implement a standardized 14-day post-launch analysis to identify and prioritize quick wins suggested by Analyze, followed by systematic A/B testing of the highest-potential recommendations.
Forms and spam controls
Webflow has introduced a dedicated Spam Inbox alongside refined filtering settings designed to effectively isolate and manage unwanted form submissions.
These improvements create cleaner data pipelines that protect sales teams' valuable time while simultaneously enhancing the accuracy of performance reporting.
For implementation, we'll activate stricter default settings on all new projects and thoroughly document remediation procedures within our client playbooks for consistent application.
AI‑generated code components
The new AI coding interface enables teams to quickly scaffold custom coded elements without ever leaving the Webflow environment, streamlining the development process.
This capability accelerates prototyping efforts, allowing teams to validate interactions and layout concepts before committing valuable engineering resources.
Our workflow will involve creating initial prototypes using AI assistance, then subjecting customer-facing elements to rigorous code review and performance optimization before deployment.
AI‑powered code generation (apps) and Webflow Cloud
Webflow’s AI Assistant can generate production‑grade web apps that deploy to Webflow Cloud with one click, powered by Astro. This brings dashboards, calculators, and similar tools into reach for non‑engineering teams.
Why it matters: You can ship interactive, app‑like experiences alongside your marketing site without standing up separate infrastructure.
Availability: Early next year. Early access available [source]
How Homade will use it: We’ll prototype calculators and ROI tools for pitches, then harden high‑traffic apps with our performance and security checklist before go‑live.
Interactions with GSAP updates (and Lottie coming)
New controls improve when and where interactions load across breakpoints, plus added accessibility settings. A LottieFiles integration is slated for later this year.
Why it matters: Tighter control means better performance, responsiveness, and accessibility for motion‑heavy sites.
Availability: Later this year [source]
How Homade will use it: We’ll default to breakpoint‑aware loads and audit animation footprints during QA. For MFT‑style hero moments, we’ll pilot the Lottie integration to streamline complex animations.
Webflow MCP (Model Context Protocol)
Updates enable direct interaction with the Webflow Canvas from MCP‑compatible AI environments.
Why it matters: Teams can script or automate changes from AI tooling while keeping a tight loop with the Designer.
Availability: Docs live now [source]
How Homade will use it: We’ll explore scripted bulk changes, like class refactors and CMS backfills, from our AI workflows to reduce manual ops.
AEO Maturity Model
Webflow’s framework helps assess how well your content is positioned for LLM and answer‑engine discovery across content, technical, authority, and measurement pillars.
Why it matters: Optimizing for AI surfaces complements traditional SEO and informs where to invest next.
Availability: Live now [source]
How Homade will use it: We’ll run AEO assessments during discovery and track improvements alongside our SEO audits to guide roadmap priorities.
What we're watching for on Day 2
- Timelines for general availability across collaboration, Component Canvas, and Dev‑Link
- AI guardrails for SEO and code generation
- Enterprise migration paths for the new CMS and hosting stack
- How Analyze's AI suggestions translate into measurable lift in experiments
Takeaway
Webflow is doubling down on scale, speed, and team workflows. For agencies and in‑house teams alike, Day 1's updates mean less time on glue work and more time shipping.
