Why A High Quality Logo Design Doesn't Come Cheap

A logo can cost as little or as much as you can think of. What justifies the cost of a professional logo design costing more than $50? How important is a logo design to your business really?

Your logo is a critical part of your brand. Often, it's the first and only touchpoint you have.

How can a logo be so important?

Logos create brand recognition. When your logo is memorable it can be like a familiar face. That builds Trust and Authority – the cornerstones of a solid brand identity. Image some of the worlds most popular brands – could you recognize them by their logo design alone? Here are a few logos with words removed, can you spot them all?

source:iamwire.com

Why do designers demand a large fee for something so small?

As a new business every dollar counts and often startups are looking at the logo as a chance to save money. This is a mistake. While a logo is hardly the most expensive part of branding for a company it carries a huge burden.

• symbolizing brand values

• establishing brand aesthetic

• carrying across multiple medias from print to digital


If a company can create a design for you that can accomplish all of the above while being memorable at a glance, isn’t that worth more than $50?


Of course if you have a logo design project you’d like to discuss with an experienced designer - tell Homade about it. We’d love to show you what we’ve done for others and how we can make you brand stand out!

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