Belmont & Hawthorne
Belmont and Hawthorne are pioneers in money management, focusing on growing businesses through relationships and values. They prioritize working with companies they believe in, rather than just accepting any contract. This case study explores the design and development of their brand identity, particularly their logo, which reflects their core values of reliability, conventionality, and trust.
Belmont & Hawthorne
Belmont & Hawthorne represents a mixed‑use urban corner where retail, hospitality, and neighborhood life intersect.
Project overview
This concept case study explores how visual identity and place‑based storytelling could support a corridor or property at this intersection:
- A flexible name and mark that can stretch across multiple tenants and uses.
- Wayfinding, signage, and environmental cues that make the area feel intentional and connected.
- A simple digital presence to highlight businesses, events, and leasing opportunities.
Approach
- Treated the corner as a shared platform rather than a single brand.
- Built typographic and color systems that balance character with longevity.
- Sketched web and print applications that help people navigate, discover, and return.
Outcomes
The work illustrates how thoughtful identity and lightweight digital tools can help a small urban node feel like a destination rather than just an address.
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