Chicago's Next

STRENGTH IN THE CITY Foundation, SRV Foundation, and un·cooked are teaming up to transform our community together with Chicago's Next! The program called for a brand identity and website that was as youthful and vibrant as the Mentors and Mentees involved.

Our Role

We crafted a Logo and Website for Chicago's Next to elevate their visual identity and online presence. To delve deeper into previous projects and discover learn more about this project, please contact us.

We worked with Steel Croissant to craft a Logo and Website for Chicago's Next to elevate their visual identity and online presence.

Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Tools
Webflow
Adobe Photoshop
Adobe Illustrator
Industry
Non-profit

Project Objectives

  • Create a compelling brand identity that reflects the program's mission and values
  • Develop a user-friendly website to showcase the program and attract mentors and participants
  • Establish a cohesive visual language across all brand touchpoints

Brand Identity Development

The brand identity process began with extensive research into youth mentorship programs and Chicago's community landscape. We aimed to create a visual identity that would resonate with both potential mentors and young participants.

Logo Design

The logo features a stylized "NEXT", incorporating elements that symbolize growth, connection, and stability. The design uses a vibrant color palette to appeal to youth while maintaining a professional appearance for adult stakeholders.

Color Palette and Typography

We selected a color scheme that balances energetic tones with more subdued hues, reflecting the program's focus on youth development and professional guidance. The typography combines a bold sans-serif font for headings with a readable serif for body text, enhancing legibility and visual appeal.

Website Development

The website was designed to serve as an informational hub and a platform for mentor-mentee connections. Key features include:

  • Responsive design for seamless viewing on all devices
  • Clear program information and benefits for both mentors and mentees
  • Easy-to-use application forms for potential mentors and program participants
  • Testimonials and success stories to showcase program impact
  • Integration with social media platforms to increase engagement

Content Strategy

We developed content that clearly communicates the program's goals, structure, and impact. This included:

  • Concise program overviews for quick understanding
  • Detailed information on mentor commitments and qualifications
  • Engaging descriptions of skill areas participants can develop
  • Profiles of team members and partner organizations

Launch and Results

The brand identity and website were successfully launched, resulting in:

  • Increased visibility and recognition of Chicago's Next in the community
  • A significant uptick in mentor applications and program inquiries
  • Positive feedback from partner organizations on the professional presentation
  • Enhanced ability to communicate program impact to potential funders and supporters

Conclusion

The creation of a strong brand identity and user-friendly website for Chicago's Next has provided a solid foundation for the program's growth and impact. By effectively communicating its mission and values, Chicago's Next is better positioned to attract mentors, engage youth, and make a lasting difference in the community.

Project details coming soon. Contact us for more information.

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