Knowledge Empowers Youth

Knowledge Empowers Youth

Knowledge Empowers Youth is a community‑driven initiative focused on education, mentorship, and opportunity for young people in Chicago.

Project overview

This case study documents early brand and web exploration designed to:

• Clarify the program’s promise to students, families, and partners.
• Provide a simple, trustworthy place to learn about offerings.
• Create clear calls‑to‑action around volunteering, donating, and participation.

Approach

• Developed a visual language that feels optimistic and grounded rather than institutional.
• Structured content around programs, stories, and ways to get involved.
• Considered how the site could evolve as new cohorts, events, and resources come online.

Outcomes

The resulting direction gives Knowledge Empowers Youth a flexible foundation for future communications, helping the organization show up with the clarity and care its audience deserves.