Englewood Square

Project Overview

Englewood Square is a 5‑acre development in Chicago’s Englewood neighborhood anchored by a 20,000 SF Whole Foods Market, 22,000 SF of additional retail, and two outlot parcels.

Beyond the square footage, the development addresses a core community need: reliable access to fresh, healthy food in an area long considered a food desert.

Brand Identity and Website Refresh

Client objectives

• Refresh the existing logo concept to better reflect the project’s impact.  
• Design a website that feels both sophisticated and community‑rooted.  
• Give investors a clear story about Englewood Square’s significance.  
• Communicate the project’s role in neighborhood revitalization and economic development.  
• Highlight the Whole Foods anchor and the broader tenant mix.

Logo refresh

Starting from a client‑provided concept, we refined the mark to better embody growth, connection, and renewal. Visual cues reference both the square itself and Englewood’s evolving story.

The updated logo strikes a balance between:

• Professional retail center branding.  
• A symbol residents can feel proud to see representing their neighborhood.

Website design

For the site, we combined:

• Soft gradients to suggest forward motion and warmth.  
• Editorial, Vogue‑inspired typography to give the project a polished, destination‑level feel.  
• A content structure focused on impact, not just square footage.

Key content areas:

• Overview of the development and anchor tenants.  
• Context on food access and economic impact.  
• Information for potential tenants and investors.  
• Imagery of the site, community, and surrounding area.

Key Features

• Elegant typography that bridges contemporary retail aesthetics with Englewood’s heritage.  
• Gradient‑based color system that feels optimistic and inviting.  
• Impact‑driven content, including space for quotes from community leaders and residents.  
• Responsive layouts, interactive maps, and project visuals.  
• Social and media integration to show ongoing activity.

Outcome and Impact

The refreshed brand and website have helped:

• Increase investor interest and make conversations more concrete.  
• Improve perception of Englewood by framing the development in terms of opportunity and progress.  
• Raise awareness about improved access to healthy food and essential services.  
• Attract quality tenants and partners aligned with the project’s goals.

Englewood Square’s identity now reflects both its commercial importance and its role as a catalyst for neighborhood change, giving stakeholders a clear, compelling story to rally around.