Makin Lemonade

Makin Lemonade

Makin Lemonade is a product and content concept built around turning challenging moments into momentum—financially, emotionally, or creatively.

Project overview

This case study explores how a brand like Makin Lemonade could show up across physical goods and digital experiences:

• A name and visual system that lean into optimism without feeling saccharine.
• Packaging and merch concepts for everyday objects that act as small prompts to keep going.
• A simple, story‑driven site to house the mission, products, and collaborations.

Approach

• Developed identity directions that combine bright, citrus‑inspired color with grounded typography.
• Sketched site sections for stories, shop, and community features.
• Considered how photography and illustration could reinforce the idea of making the best of imperfect circumstances.

Outcomes

The exploration provides a blueprint for how Makin Lemonade could evolve into a small but meaningful brand platform around resilience and forward motion.