Minikin
Minikin focused on art direction for a brand positioned at the intersection of retail and technology, emphasizing visual systems that function well in both physical and digital spaces. The project prioritized strong, product-forward imagery with modern layouts and typography that maintain brand distinctiveness while keeping the focus on the products.
Disciplines
Visual Identity Graphic Design
User Interface Graphic Design
Industry
Retail
Technology
Minikin’s work focused on art direction for a brand that sits between retail and technology.
Core considerations included:
- Visual systems that can live comfortably in both physical and digital environments.
- Strong product-forward imagery with clean, modern framing.
- Layout and type choices that keep attention on the objects while still feeling distinctive as a brand.
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