Walela

Summary

Walela focuses on maternal and fetal diagnostics and needed a site that could carry three jobs at once: mission, fundraising, and family education.

Objectives

• Clearly communicate a mission to make childbirth safer.  
• Support fundraising for fetal sensor technology.  
• Provide understandable information for families considering C‑section deliveries.  
• Deliver all of this on a tight timeline.

Collaboration

The site was developed in partnership with Steel Croissant, combining design, build, and content work to move quickly without sacrificing clarity.

Key features

• Straightforward explanation of the maternal health problems Walela is addressing.  
• Clear descriptions of the fetal sensor technology and its benefits.  
• Educational content to help families advocate for themselves around C‑section decisions.  
• Sections oriented to potential investors and partners.  
• Team and contact information to build credibility and open conversations.

Results

The site now:

• Communicates Walela’s mission and technology in a human, accessible way.  
• Supports ongoing fundraising and partner outreach.  
• Gives families a reference point when exploring C‑section options.

Despite the tight turnaround, the collaboration produced a site that serves both the business and the families Walela aims to help.