Procure Hospitality
Procure Hospitality collaborated with Greater Than to create a modern Webflow site that aligns with their brand refresh, focusing on clear navigation and responsive layouts tailored for the hospitality industry. The new site effectively showcases their manufacturing capabilities and enhances communication with potential clients, reflecting the scale of their operations.
Overview
Procure Hospitality manufactures case goods and soft seating for the hospitality industry and needed a site that matched a refreshed brand.
In partnership with Greater Than (brand refresh and direction), this project focused on carrying that identity into a clear, modern Webflow site.
Brand to web
We:
- Translated the updated visual system into responsive page layouts.
- Designed navigation around how owners, designers, and procurement teams actually look for information.
- Kept the look clean and production-focused, with imagery doing much of the storytelling.
Content and structure
The site surfaces:
- Manufacturing capabilities across facilities.
- Volume and capacity ranges (rooms per month, etc.).
- Brand-approved program experience with groups like Hilton, Marriott, IHG, and Choice.
- Clear routes to start conversations about new programs.
Technical layer
- Webflow CMS for easy updates as new programs and case studies come online.
- Performance and SEO tuning to support discovery and sales work.
- Contact and inquiry flows aligned to how Procure sells.
Overall, the site helps Procure Hospitality better communicate what they do and how they work, with a digital presence that now matches the scale of their manufacturing operation.
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