Procure Hospitality
Procure Hospitality collaborated with Greater Than to create a modern Webflow site that aligns with their brand refresh, focusing on clear navigation and responsive layouts tailored for the hospitality industry. The new site effectively showcases their manufacturing capabilities and enhances communication with potential clients, reflecting the scale of their operations.
Overview
In collaboration with Brand Greater Than, we undertook a comprehensive branding and website development project for Procure Hospitality, a leading manufacturer of high-quality case goods and soft seating for the hospitality industry. The project encompassed expanding upon their brand refresh and translating it into a modern, user-friendly website that effectively communicates their expertise in executing brand-approved programs for major hotel chains.
Brand Evolution
Brand Greater Than provided an initial brand refresh that included:
- Updated visual identity elements
- Design inspiration for the website's aesthetic direction
- Core brand guidelines and messaging framework
Website Development
Building upon Greater Than's foundation, we expanded the digital presence through:
Design Implementation
- Translated brand guidelines into a cohesive digital experience
- Created responsive layouts optimized for all devices
- Developed intuitive navigation highlighting key service areas
Technical Features
- Implemented a robust content management system
- Optimized site performance for quick loading times
- Enhanced search engine optimization (SEO) elements
Content Strategy
The website content was strategically developed to showcase:
- Manufacturing capabilities across multiple global facilities
- Production capacity of 1,500 to 3,000 rooms per month
- Successful collaborations with major hotel brands like Hilton, Marriott, IHG, and Choice Hotels
Results
The final website successfully bridges the communication gap between Procure Hospitality and their customers, providing:
- Clear presentation of manufacturing capabilities
- Improved transparency in the procurement process
- Enhanced visual storytelling of their brand journey
- Streamlined communication channels for potential clients
Conclusion
Through collaborative efforts with Greater Than and our development team, we delivered a website that effectively communicates Procure Hospitality's value proposition while maintaining their refreshed brand identity. The platform serves as a powerful tool for showcasing their expertise in hospitality furniture manufacturing and strengthening their market position.
Overview
Procure Hospitality manufactures case goods and soft seating for the hospitality industry and needed a site that matched a refreshed brand.
In partnership with Greater Than (brand refresh and direction), this project focused on carrying that identity into a clear, modern Webflow site.
Brand to web
We:
- Translated the updated visual system into responsive page layouts.
- Designed navigation around how owners, designers, and procurement teams actually look for information.
- Kept the look clean and production-focused, with imagery doing much of the storytelling.
Content and structure
The site surfaces:
- Manufacturing capabilities across facilities.
- Volume and capacity ranges (rooms per month, etc.).
- Brand-approved program experience with groups like Hilton, Marriott, IHG, and Choice.
- Clear routes to start conversations about new programs.
Technical layer
- Webflow CMS for easy updates as new programs and case studies come online.
- Performance and SEO tuning to support discovery and sales work.
- Contact and inquiry flows aligned to how Procure sells.
Overall, the site helps Procure Hospitality better communicate what they do and how they work, with a digital presence that now matches the scale of their manufacturing operation.
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