Procure Hospitality

Overview

Procure Hospitality manufactures case goods and soft seating for the hospitality industry and needed a site that matched a refreshed brand.

In partnership with Greater Than (brand refresh and direction), this project focused on carrying that identity into a clear, modern Webflow site.

Brand to web

We:

• Translated the updated visual system into responsive page layouts.  
• Designed navigation around how owners, designers, and procurement teams actually look for information.  
• Kept the look clean and production-focused, with imagery doing much of the storytelling.

Content and structure

The site surfaces:

• Manufacturing capabilities across facilities.  
• Volume and capacity ranges (rooms per month, etc.).  
• Brand-approved program experience with groups like Hilton, Marriott, IHG, and Choice.  
• Clear routes to start conversations about new programs.

Technical layer

• Webflow CMS for easy updates as new programs and case studies come online.  
• Performance and SEO tuning to support discovery and sales work.  
• Contact and inquiry flows aligned to how Procure sells.

Overall, the site helps Procure Hospitality better communicate what they do and how they work, with a digital presence that now matches the scale of their manufacturing operation.