Overview

In collaboration with Brand Greater Than, we undertook a comprehensive branding and website development project for Procure Hospitality, a leading manufacturer of high-quality case goods and soft seating for the hospitality industry. The project encompassed expanding upon their brand refresh and translating it into a modern, user-friendly website that effectively communicates their expertise in executing brand-approved programs for major hotel chains.

Brand Evolution

Brand Greater Than provided an initial brand refresh that included:

• Updated visual identity elements
• Design inspiration for the website's aesthetic direction
• Core brand guidelines and messaging framework

Website Development

Building upon Greater Than's foundation, we expanded the digital presence through:

Design Implementation

• Translated brand guidelines into a cohesive digital experience
• Created responsive layouts optimized for all devices
• Developed intuitive navigation highlighting key service areas

Technical Features

• Implemented a robust content management system
• Optimized site performance for quick loading times
• Enhanced search engine optimization (SEO) elements

Content Strategy

The website content was strategically developed to showcase:

• Manufacturing capabilities across multiple global facilities
• Production capacity of 1,500 to 3,000 rooms per month
• Successful collaborations with major hotel brands like Hilton, Marriott, IHG, and Choice Hotels

Results

The final website successfully bridges the communication gap between Procure Hospitality and their customers, providing:

• Clear presentation of manufacturing capabilities
• Improved transparency in the procurement process
• Enhanced visual storytelling of their brand journey
• Streamlined communication channels for potential clients

Conclusion

Through collaborative efforts with Greater Than and our development team, we delivered a website that effectively communicates Procure Hospitality's value proposition while maintaining their refreshed brand identity. The platform serves as a powerful tool for showcasing their expertise in hospitality furniture manufacturing and strengthening their market position.