PRSVR

I met P.R.S.V.R. while still a student at Columbia College Chicago. Their brand stood out immediately as a cross between minimal and grandiose. There are not many cooler owner-operator duos in fashion.

This project captures a series of graphic design collaborations for the brand in 2015, focused on apparel graphics, children’s line identity, print, and supporting collateral.

Black Wealth Matters campaign

• T-shirt graphic design for the "Black Wealth Matters" message
• Artwork adapted across adult and children’s styles to maintain a consistent, bold visual statement

Children’s line branding

• A-LIST logo designed for the children’s collection
• Rebrand work for the B2 Crew children’s line, including refreshed tags and label applications

Collateral and communications

• Business card redesign to align with the PRSVR visual language
• Social media ad graphics created to extend the brand story across digital channels

Lookbook and illustration

• Seasonal lookbook layout design to showcase new collections
• Illustration of Rugrats characters styled in PRSVR apparel for the kids’ line, blending pop culture with the brand’s luxury streetwear aesthetic

Overall, this body of work helped express PRSVR’s mix of minimal, grand, and aspirational storytelling across apparel, kidswear, print, and digital touchpoints.