PRSVR

Contracted for:

This case study highlights a series of graphic design collaborations for the brand P.R.S.V.R., focusing on apparel graphics and branding for their children's line. Key projects include the "Black Wealth Matters" campaign, A-LIST logo design, business card redesign, and a seasonal lookbook, effectively blending minimalism with a grand aesthetic to enhance the brand's storytelling across various touchpoints.

Live Project

https://perseverelifestyle.com/

Client

Disciplines

Visual Identity Graphic Design

User Interface Graphic Design

Industry

Retail

I met P.R.S.V.R. while still a student at Columbia College Chicago. Their brand stood out immediately as a cross between minimal and grandiose. There aren't a cooler couple of owner, operators in the fashion industry! This is some of the work they tasked me with in 2015.

The Black Wealth Matters design was printed acros Adult and Children's styles

A-LIST logo designed for the Children's line

illustration - rugrats in PRSVR apparel for the kids line

I met P.R.S.V.R. while still a student at Columbia College Chicago. Their brand stood out immediately as a cross between minimal and grandiose. There are not many cooler owner-operator duos in fashion.

This project captures a series of graphic design collaborations for the brand in 2015, focused on apparel graphics, children’s line identity, print, and supporting collateral.

Black Wealth Matters campaign

T-shirt graphic design for the "Black Wealth Matters" message
Artwork adapted across adult and children’s styles to maintain a consistent, bold visual statement

Children’s line branding

A-LIST logo designed for the children’s collection
Rebrand work for the B2 Crew children’s line, including refreshed tags and label applications

Collateral and communications

Business card redesign to align with the PRSVR visual language
Social media ad graphics created to extend the brand story across digital channels

Lookbook and illustration

Seasonal lookbook layout design to showcase new collections
Illustration of Rugrats characters styled in PRSVR apparel for the kids’ line, blending pop culture with the brand’s luxury streetwear aesthetic

Overall, this body of work helped express PRSVR’s mix of minimal, grand, and aspirational storytelling across apparel, kidswear, print, and digital touchpoints.