The Line

The Line is a fitness brand, and this project focused on a logo and supporting applications that could live across apparel, signage, and digital.

The identity:

• Uses strong, linear forms to echo the name and suggest focus and progression.  
• Was explored across merch (tanks, shirts), signage, and web mockups to ensure it holds up in real contexts.  
• Is designed to feel at home in both performance and lifestyle settings.