The Line
The Line is a fitness brand that emphasizes a strong identity through its logo, which incorporates linear forms to convey focus and progression. This identity has been tested across various merchandise and applications, ensuring it is versatile enough for both performance and lifestyle contexts.
Disciplines
Visual Identity Graphic Design
Environmental Graphic Design
Industry
Fitness
The Line is a fitness brand, and this project focused on a logo and supporting applications that could live across apparel, signage, and digital.
The identity:
- Uses strong, linear forms to echo the name and suggest focus and progression.
- Was explored across merch (tanks, shirts), signage, and web mockups to ensure it holds up in real contexts.
- Is designed to feel at home in both performance and lifestyle settings.
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