Thrill Vintage
The Thrill Vintage project focused on creating a logo and storefront identity for a furniture and consignment store in Arlington Heights, IL, combining vintage character with modern readability. The process included developing mood boards, iterating logo concepts, and ultimately applying the final design as elegant signage that enhances the store's welcoming atmosphere.
Thrill Vintage is a furniture and consignment store in Arlington Heights, IL, known for its curated mix of vintage furniture, lighting, and accessories. The shop’s vignettes and fair pricing make it a local favorite—and this project holds a special place personally.
The engagement was focused on logo and storefront identity, from early mood boards through to seeing the mark installed in the wild.
Exploration and direction
- Built an initial mood board to capture the feel of the shop: warm, nostalgic, and a little bit eclectic
- Explored a range of logo concepts that could live comfortably on glass, awnings, and printed materials
Logo development
- Iterated through early concepts to find a balance between vintage character and everyday readability
- Tested lockups on storefront mockups to understand scale, legibility, and how the mark would interact with the architecture
In the wild
- Final logo applied to the front window as clean, elegant signage
- Wordmark variant extended to awnings and other exterior applications
Seeing the Thrill Vintage identity installed on the actual storefront brought the project full circle—from mood board to concepts, to a mark that welcomes customers in off the street.
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