Valiant is primarily a construction company focused on hospitality and high end multi-unit developments. They came to me to create a logo for their business that was sleek, modern, minimal and sturdy.
The creative brief for this design was to keep it sleek, modern, minimal and sturdy. I started with the norm in their niche...often these logos were brown, stilted and far from versatile. My approach was to rely on a higher tech, San Fransisco vibe to