Bath Builders Direct

Bath Builders Direct approached us to design a new logo and website that would reflect their position as a market leader in the bathroom solutions industry.

The primary objectives were:

• Create a minimalist visual language that feels modern and functional.  
• Build a lead‑generation‑focused site that drives inquiries.  
• Support a large CMS‑based product catalog.

Design and development

1. Brand and logo  

   We started by grounding in BBD’s reality: 80+ years of combined contracting and hospitality experience and more than 500,000 bathrooms delivered since 2015. The logo needed to communicate reliability and scale without feeling heavy.

   Clean geometry and a simple palette keep the mark versatile and easy to deploy across digital and print.

2. Website UX and UI  

   The site uses a minimalist layout with clear hierarchy so visitors can quickly understand:

   • Who BBD serves (hospitality, multi‑unit, education).  
   • What they provide (full bathroom solutions).  
   • How to get in touch.

   Navigation and page structure are optimized for decision‑makers who want to move quickly from overview to specifics.

3. Lead generation  

   Calls‑to‑action and contact points are placed throughout key pages, not just at the footer. Short forms and clear language lower friction, nudging visitors toward quote or contact.

4. CMS‑based catalog  

   A structured CMS catalog lets BBD manage product lines internally. Visitors can browse categories, see details, and filter down to what they need, while the internal team can add and update items as offerings evolve.

5. Performance and SEO  

   Metadata, structure, and load performance were tuned so the site can rank and respond well even as the catalog grows.

Outcome

The new identity and site present Bath Builders Direct as a modern, reliable partner and give the team a practical tool for generating and handling leads while keeping their product story current.