Clarion of Nashua

Project Objectives

The main goals for the Clarion of Nashua website were to:

• Showcase the hotel's newly remodeled rooms and modern amenities.  
• Emphasize its affiliation with the reputable Choice Hotels brand.  
• Highlight local attractions for both business and leisure travelers.  
• Clearly communicate Covid-19 safety measures.  
• Provide detailed information about accessibility features.  
• Create an intuitive booking process to increase direct reservations.

These objectives guided the design and development process to ensure the site served both guests and hotel management effectively.

Design Phase

The design team focused on a clean, modern aesthetic that aligns with the hotel's renovations. The color scheme complements the Clarion brand while giving the website a fresh, inviting feel.

Large, high-quality images of remodeled rooms and facilities are prominently featured to showcase the updated property. The layout is intuitive, allowing users to easily move between accommodations, local attractions, safety protocols, and booking.

Development Phase

The site was developed with a fully responsive approach to ensure optimal viewing on all devices. Key features include:

• An interactive room gallery for different accommodation types.  
• A user-friendly booking system integrated with the Choice Hotels reservation platform.  
• A dedicated local attractions page with an interactive map.  
• A comprehensive section detailing Covid-19 safety measures.  
• An accessibility page outlining features for guests with special needs.  
• Fast-loading pages to support user experience and SEO.

Content Integration

Content was crafted to clearly communicate the hotel's value proposition, including:

• Detailed descriptions of room types and amenities.  
• Information about the Choice Hotels affiliation and guest benefits.  
• A curated list of local attractions and things to do in Nashua.  
• Clear explanations of Covid-19 protocols.  
• Comprehensive information on accessibility across the property.

Launch and Optimization

After thorough testing across devices and browsers, the Clarion of Nashua website launched successfully. Post-launch efforts included:

• Monitoring analytics to understand user behavior and guide improvements.  
• Implementing SEO strategies to improve visibility for relevant search terms.  
• Updating content regularly, especially for Covid-19 protocols and local events.  
• Continued performance optimization for speed and reliability.

Results

The redesigned Clarion of Nashua site has:

• Increased direct bookings through the website.  
• Earned positive guest feedback on the clarity and completeness of information.  
• Driven higher engagement with the local attractions page.  
• Improved visibility in search results for key hospitality-related searches.

The project demonstrates how a targeted, well-structured website can communicate renovations, brand affiliation, and traveler assurances in a way that directly supports bookings and guest confidence.