DL3 Realty

Objectives

The DL3 Realty website needed to:

• Showcase DL3’s projects in a polished, high-impact format.  
• Support seamless navigation for community members, investors, and partners.  
• Improve accessibility across devices and assistive technologies.  
• Highlight community impact through clear storytelling and visuals.

Modern Design

We created a clean, modern layout that reflects DL3 Realty’s role at the intersection of real estate and community development.

The design emphasizes:

• Strong use of photography for flagship projects.  
• Simple, structured content sections that are easy to scan.  
• Clear hierarchy and whitespace to keep information approachable.

Project pages feature imagery, concise narratives, and supporting details that help visitors quickly understand scope and impact.

Webflow Development

Using Webflow, we built a site that is both scalable and easy for DL3’s team to maintain.

Key implementation choices:

• Webflow CMS for a dynamic project portfolio, so new developments and case studies can be added without developer support.  
• Fully responsive layouts tuned for desktop, tablet, and mobile.  
• Careful attention to accessibility including alt text, clear typography, and predictable navigation.

Challenges

• Keeping the design visually rich while maintaining performance and accessibility.  
• Ensuring consistency across multiple project and content types.  
• Designing for a broad audience that includes residents, civic partners, and institutional investors.

Results

Post-launch, the DL3 Realty site has:

• Seen higher engagement from both community visitors and capital partners.  
• Received positive feedback for its clarity and professionalism.  
• Made it easier to keep project stories and milestones current via the CMS.

By pairing thoughtful Webflow Design with robust Webflow Development, the DL3 Realty website now accurately reflects the firm’s stature and ongoing work in Chicago communities.