Freebird Motor Lodge

Freebird Motor Lodge

Freebird Motor Lodge is a boutique hospitality concept that restores and reimagines an existing roadside property into a design‑forward, highly social stay.

Project overview

In collaboration with Greater Than, this project brought the refreshed brand to life online:

• Translating the visual identity into an immersive but usable website.
• Centering photography and illustration that capture the property’s personality.
• Making reservations, rooms, and amenities easy to browse and book.

Approach

• Designed page templates for rooms, experiences, and local recommendations.
• Implemented a mobile‑first layout so guests can research and book from their phones.
• Balanced playful brand touches with the clarity guests expect around rates, policies, and availability.

Outcomes

The digital experience gives Freebird Motor Lodge a web presence that feels as considered as the physical property, supporting both discovery and direct bookings.