EmpowHER

EmpowHER LA is a California-based organization focused on building community, connection, and momentum for women through events, inspiration, and entrepreneurship.

Brand Intent

The visual identity needed to capture:

• A sense of empowerment and personal agency.  
• A community-first, welcoming feel.  
• An aesthetic that feels modern and energetic rather than corporate.

Logo Direction (high level)

The EmpowHER mark positions “HER” as the visual emphasis, highlighting the core audience while keeping the full name cohesive and legible.

Color, typography, and layout are tuned for use across:

• Event collateral.  
• Social channels.  
• Simple web and email touchpoints.

Overall, the identity is designed to feel like an invitation into a community that is ambitious, supportive, and unapologetically focused on women stepping into their own power.