Fontaine Trailer
The Fontaine Trailer website redesign successfully showcases the extensive product line while honoring the company's 80-year legacy, offering an intuitive interface for buyers to configure their trailers. Key features, including an advanced product catalog and a real-time "Build My Trailer" configurator, enhance user experience and support sales teams with qualified leads.
Summary
For Fontaine Trailer, North America's leading manufacturer of flatbed trailers, we undertook an extensive website development project that not only showcases their comprehensive product lineup but also celebrates their distinguished 80-year legacy of American craftsmanship and manufacturing excellence. The newly developed platform serves as a sophisticated and powerful digital tool, enabling dealers, fleet managers, and independent owners to thoroughly explore product offerings, precisely configure custom specifications, and seamlessly initiate the purchase process for their specialized trailer needs.
Design Process
Throughout the design phase, our team concentrated on crafting an sophisticated yet approachable interface that would effectively showcase Fontaine's premium product line while ensuring intuitive navigation for their diverse user base. The layout architecture was meticulously structured and extensively tested to prominently feature their three distinct product categories, each designed to serve specific industry requirements:
- Revolution® All-Aluminum Trailers
- Infinity™ Combo Trailers
- Velocity™ Steel Trailers
Development Features
The development phase incorporated several sophisticated functionalities designed to enhance the user experience:
- Advanced product catalog featuring comprehensive filtering and sorting capabilities, allowing users to quickly narrow down options based on specific requirements and preferences
- Interactive "Build My Trailer" configurator tool providing customers with extensive customization options and real-time visualization of their specifications
- Sophisticated dealer locator system integrating mapping technology to help users find nearby sales representatives and service centers
- Comprehensive product pages showcasing detailed specifications, multiple configuration options, and high-resolution imagery from various angles
- Optimized contact forms with intelligent routing capabilities to connect visitors directly with appropriate sales team members
Content Integration
The content strategy was carefully crafted to balance technical precision with accessibility for all user types. Detailed product descriptions highlight significant innovations, such as the revolutionary RASR routed aluminum siderail system, which delivers unprecedented strength and versatility in load securement options. Each product page features meticulously documented specifications, detailed application recommendations, and comprehensive configuration options, enabling customers to make well-informed decisions based on their specific operational requirements.
Results
The redesigned website effectively establishes Fontaine Trailer's position as the industry leader while delivering a sophisticated yet user-friendly platform for customers to research, configure, and initiate purchases across their extensive trailer product range. The implementation of intuitive navigation systems and advanced product filtering capabilities has significantly enhanced the user experience for both dealers and end customers, dramatically streamlining the process of identifying and specifying the optimal trailer solution for their unique transportation needs.
Summary
For Fontaine Trailer, North America’s leading flatbed trailer manufacturer, the new website needed to do three things well:
- Show the breadth of the product line.
- Honor an 80‑year legacy of manufacturing.
- Make it easy for buyers to configure and move toward purchase.
Design
We designed an interface that feels premium but approachable:
- Clear pathways into the three major product families:
- Revolution® all‑aluminum.
- Infinity™ combo.
- Velocity™ steel.
- Layouts that foreground product imagery and specs while staying easy to skim.
- Navigation patterns tuned for dealers, fleet managers, and independent owners.
Development
Key build features:
- An advanced product catalog with rich filtering and sorting so users can quickly narrow to the right trailer.
- A “Build My Trailer” configurator for tailored specs with real‑time feedback.
- A dealer locator that ties into mapping, helping users find sales and service points nearby.
- Product pages with multiple angles, detailed specs, and clear CTAs.
Forms and routing were set up so inquiries go to the right sales contact with necessary context attached.
Content
Content had to balance technical accuracy with readability:
- Plain‑language explanations of innovations like the RASR routed aluminum siderail system.
- Application‑oriented guidance so buyers can connect models to real‑world use.
- Consistent documentation of specs and options across the range.
Results
The redesigned Fontaine Trailer site:
- Reinforces the brand’s leadership position in the category.
- Gives customers and dealers a faster way to find, configure, and act on the trailers they need.
- Supports sales teams with better‑qualified, better‑documented leads.
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