Nam Nam

Nam Nam, a Vietnamese spring roll startup, approached me to create a visual identity that would reflect their commitment to authentic cuisine and celebrate their cultural heritage.

Live Project

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Client

Our Role

We crafted a Logo for Nam Nam to elevate their visual identity and online presence. To delve deeper into previous projects and discover learn more about this project, please contact us.

We worked with to craft a Logo for Nam Nam to elevate their visual identity and online presence.

Disciplines
Visual Identity Graphic Design
Tools
Adobe Photoshop
Adobe Illustrator
Industry
Restaurant

Project Overview

Nam Nam, a Vietnamese spring roll startup, approached me to create a visual identity that would reflect their commitment to authentic cuisine and celebrate their cultural heritage. The primary challenge was to design a logo and visual system that would resonate with customers seeking genuine Vietnamese flavors while standing out in the competitive food market.

Objectives

  • Create a distinctive logo that incorporates Vietnamese cultural elements
  • Develop a visual identity that communicates authenticity and tradition
  • Design a cohesive brand system adaptable across various touchpoints

The Logo Design Process

Conceptualization

I began by researching Vietnamese culture, focusing on iconic symbols and traditional elements. The non la, or "leaf hat," emerged as a powerful symbol of Vietnamese heritage, perfectly aligning with Nam Nam's vision.

Logo Development

I crafted a round badge logo featuring a stylized representation of the non la. This circular design not only echoed the shape of spring rolls but also created a seal of authenticity for the brand. The simplicity of the badge ensured versatility across various applications.

Color Palette

I chose a color palette inspired by Vietnamese cuisine and culture:

  • Deep green: Representing fresh herbs and vegetables
  • Warm yellow: Evoking the color of crispy spring roll wrappers
  • Rich brown: Reflecting the earthy tones of traditional non la hats

Typography

I developed a custom typeface for the "Nam Nam" wordmark, featuring subtle curves reminiscent of Vietnamese calligraphy. This bespoke font added a unique touch to the brand's visual identity.

Visual Identity Extension

I extended the visual identity to create a cohesive brand experience:

  • Packaging: Eco-friendly containers featuring the logo and patterns inspired by traditional Vietnamese textiles

Conclusion

The creation of Nam Nam's visual identity successfully captured the essence of authentic Vietnamese cuisine while creating a modern and appealing brand. By centering the design around the iconic non la, I established a strong connection to Vietnamese heritage, helping Nam Nam stand out in the competitive food market and resonate with customers seeking genuine culinary experiences.

Project details coming soon. Contact us for more information.

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